The number that matters
Fill 60 seats by October 24
Manage to 60 so cancellations never cost the room.
Registrations
5
of 60 target · 56 total seats
8%Revenue captured
$14,495
of $162,344 goal
9%Seats still open
51
$147,849 outstanding
Days to close
—
Registration closes at course date
Hip Arthroscopy Masters Course
Up to 9 AMA PRA Category 1 Credits · 16+ faculty
2/32
Registered
Mastering the Complicated Knee
Up to 8 AMA PRA Category 1 Credits · 12+ faculty
3/24
Registered
Membership
Sign-ups and registrations by week
House list of ~16,000 contacts.
New member sign-ups
138
of 400 campaign goal
35%Addressable list
16,000
Segmentable by joint, status, behavior
Weekly momentum
Six-touch arc against benchmark
Benchmark: 11% open · 0.72% click · 0.05% unsubscribe.
Open rate
14.6%
Benchmark 11%
+3.6ptClick rate
1.18%
Benchmark 0.72%
+0.46ptUnsubscribe
0.04%
Benchmark 0.05%
StablePerformance by touch
Social
Faculty content outperforms event listings
553 total engagements · +4.2% follower growth.
Engagement by post
Total engagements
553
Likes and shares, all posts
Faculty lift vs generic
8×
Named surgeon posts vs event listings
Engine of the campaignWatch-out
AAHKS (Nov 5–8) competes for the same fall calendar. Registration counts are as of August 19, 2026 and need a refresh before this messaging goes to market.
